Cross-cutting
Rules and responsibility
What the law requires, what ethics requires, and what has to be written down.
Regulation is not a layer of its own; it cuts across all of them. A system can be technically faultless and still unlawful if it is used for the wrong decision, on the wrong material, or without telling the person involved what is happening. For an organisation adopting AI, the question worth answering is which category its own use falls into and what follows from that.
What matters in this area
01
Obligations follow the use, not the technology
The EU AI Act classifies systems by what they are used for. The same language model is close to unregulated in marketing copy and a high-risk system in recruitment.
02
Using someone else's system still makes you responsible
A deployer has obligations of its own even when somebody else built the model. Staff competence and telling customers what is going on are the deployer's job, not the vendor's.
03
Some obligations are already in force
Prohibited practices and the AI literacy requirement have applied since February 2025, and transparency obligations since August 2026. High-risk obligations were pushed further out in the summer of 2026.
04
Ethics is not the same thing as law
The law says what is forbidden. It does not say whether something is worth doing. Bias, copyright, environmental load and the changing shape of work are questions the Act does not answer.
05
A written playbook is cheaper than sorting it out afterwards
Writing down what may be fed in, who approves adoption and how an incident is handled costs a few working days. Not having it usually costs more than that.
A common misconception
Key terms
Whole glossary →Articles on this topic
AI ethics without the sermon
Lists of principles settle nothing. Seven places where the harm actually happens, and the questions that turn them into decisions.
An AI playbook somebody actually reads
Nine points, a three-basket model, and a list of what not to put in. The first version takes a day.
The AI Act: what applies, and when
The high-risk deadline moved in the summer of 2026, but most guides still quote the old dates. What an organisation using AI actually needs to know.